How Online Remarketing Is Changing Advertising
If you conduct a Google search for the term “marketing funnel,” countless iterations of the same tried and true concept populate your computer screen. Indeed, the funnel’s tapered shape has made it an...
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Designing Mobile Landing Pages
According to a Morgan Stanley report, mobile usage will outnumber desktop computer usage by just 2015. But the advantages of mobile extend beyond its unmatched market penetration. With over half of...
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Top-5 Compelling Buttons for Landing Page Forms
The default value for a form button is the word “Submit.” Just because it’s the default value and in common use doesn’t mean it’s a good choice for you. “Submit” is a passive call-to-action and...
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What is an Effective Landing Page?
At Adpearance, we refer to landing page as conversion pages, because essentially, that’s all they are. Conversion pages are meant to convert. A common mistake is to think that a homepage will convert;...
View ArticleRelevant Keywords = Relevant Leads For Your Auto Dealership PPC Marketing
In the world of PPC Marketing, relevance is king. The more targeted and relevant your keywords are, the more likely it is that your campaign will be successful. What do successful campaigns bring?...
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Highly Specific Keywords and Their Effect on Cost Per Click
Say, for example, youre a Honda dealer looking to create a new Google AdWords campaign. Well, the simple and easiest way to target your audience would be to create a new campaign with a few phrase...
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Updates to Google Analytics Event Tracking
As David mentioned in the blog post, event measurement and tracking comes down to two things: 1. What do you want to track? and 2. How are you going to organize it? We have learned that a significant...
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Visualizing Data to Create More Effective (and Beautiful) Marketing
Former CEO and current Executive Chairman of Google Eric Schmidt stated “every two days we create as much information as we did from the dawn of civilization up until 2003.” While some have noted that...
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The Key to Automotive Digital Advertising? Real People. Real Data. Real Results.
The automotive industry is a notoriously competitive, highly scrutinized sector with a results-driven business model and passion for success. With thousands of choices facing customers looking to buy...
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4 Tips to Shift Your Digital Advertising into Overdrive
The average car shopper spends more than 11 hours researching cars online, while approximately 3.5 hours are spent at the dealership. In today’s digital world, customers are able to learn more about...
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Leveraging Facebook Advertising in the Automotive Industry
Are you an auto dealership that wants to target potential buyers based on the following characteristics? Make, model, and style of the vehicle they’re interested in; If they’re near market or in...
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Geo-Targeting For the Auto Industry
If you weren’t convinced of the importance of thinking spatially in our first post on visualizing data, consider Google’s newest documentation on quality score and its importance for your digital...
View ArticleVideo SEO Dos and Don’ts for Auto Dealers
In the digital age of content marketing, including video in the mix should be a no brainer for auto dealers. Research has confirmed time and time again that videos are one of the best ways to reach...
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Under the Hood: 3 Ways Auto Dealers Inspire Us Daily
Whether it's through email, on the phone, or in person, at Adpearance we are communicating and strategizing with our clients daily to help them excel in the automotive market. When I first joined the...
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Adpearance Selected as a Certified Digital Advertising Provider for Kia
With the Kia Digital Program launch on Nov. 2, 2015, Kia dealers can partner with Adpearance to increase leads and drive more sales through search engine marketing (SEM) efforts that are 100% Co-op...
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